Story
I started coaching because the version of fitness I grew up around — the one built on shame, shortcuts, and impossible bodies — almost killed any love I had for the gym. I had to rebuild it from the ground up.
What I found on the other side wasn't a six-pack or a PR. Pain plus progress, repeated, until something different was on the other side. Sleep got better. Work got sharper. Family got closer. Strength was the side effect, not the point.
I built ProgramBody so my family could coach the same way I do: real programs for real people, no shortcuts sold, no shame baked in. We coach the people we'd want coaching us.
How I Coach
Identity over outcome. You become the person who trains, then the body follows.
Hard things, done consistently, beat clever things done occasionally.
If a program needs hype to survive, it isn't a program. It's a sales pitch.
The work has to fit your life, or your life will end the work.
Programs I coach
4 weeks · lifetime access
$20. Real lifts. Four weeks. The next thing after Get In The Gym.
You finished Get In The Gym (or you're past needing it) and you want a real program with real lifts but you're not yet ready to drop $50 on a coach-specific block. FIRST STEP is four weeks of barbell + dumbbell foundations — squat, hinge, press, pull, carry — at a price anyone can say yes to.
12 weeks · lifetime access
Five days. No half-measures.
This isn't a beginner program. This isn't a powerlifting peak. This is the 5-day split Diego and Jackson run themselves — push, pull, legs, arms, delts — twelve weeks of real volume and real intensity for people who've done the foundational work and are ready to actually look like they train. The version of you that runs LOCKED IN twice is a different person than the one who buys it. That's the point.
12 weeks · lifetime access
Earn your way into the gym you'll never leave.
This isn't a 30-day shred. This isn't bodyweight-only beginner fluff. This is your four-day-a-week foundation — Upper, Lower, Arms, Lower 2 — built on real failure work, drop sets, and supersets from week one. Twelve weeks in, the body looks different because the person is different. Identity first; body follows.
12 weeks · lifetime access
Train for the sport, not the scale.
This isn't a bodybuilder's split. This isn't a powerlifter's peak. This is twelve weeks of strength and power work that actually feeds your sport — basketball, soccer, baseball, wrestling, combat sports — programmed around the calendar your season actually has.
12 weeks · lifetime access
Strong and conditioned. Not one or the other.
This isn't a runner's training plan. This isn't a powerlifting peak. This is twelve weeks of hybrid programming for athletes who want to bodybuild — lifters who also need real conditioning to back up the size. Built around the way Diego, Jackson, and Alex have actually trained themselves.
Clients of Diego
CLIENT, Alex
CLIENT, Owen
Two videos per testimonial: one of the client being trained, one of the client talking about training. Phone camera works, unpolished outperforms produced.
Direct Coaching
Weekly 1:1 coaching: a custom program updated every block, async check-ins (video or text), and form review on every lift you send. I keep the roster small on purpose.
$397/month
3 slots available this month
Cancel anytime — your access runs to the end of the billing period. No refunds on weeks already coached.
Step 1, apply
Diego reads every application personally. If you’re a fit, you’ll get an email with a booking link. No card collected at this step.