Founder · Muscle Gain & Athletes
Pain = progress.
Story
My dad brought me to the gym before I was old enough to lift. At eleven I'd just sit there and watch a man with one leg put in more work than most people do with two. I knew I had to train with him. I was overweight and I wanted to be proud of what I saw in the mirror, and training with him is what drove my transformation. It set the standard for everything I coach now.
Too many people look at their body and feel ashamed. I want the opposite. Even the person who thinks they have the worst physique should appreciate their body for what it is today, and be proud of themselves for treating it better. That is what the work is for.
I built ProgramBody with Jackson, the guy I've trained next to for years. No letters after our names and none coming. You judge a coach by how they look, how they train, and how their people turn out. That's the whole resume.
How I coach
Identity over outcome. You become the person who trains, then the body follows.
Hard things, done consistently, beat clever things done occasionally.
If a program needs hype to survive, it isn't a program. It's a sales pitch.
The work has to fit your life, or your life will end the work.
Programs
4 weeks · lifetime access
Free. No equipment. Prove you'll show up.
You want to start but you don't have a gym yet — or you just want to prove to yourself you'll actually show up before you spend a dollar. Eight movements, your bodyweight, your living room floor. Three days a week for four weeks. Do this first.
8 weeks · lifetime access
Free. One full-body workout, three days a week. Where you actually start.
You're in a gym (or about to be) and you want a real plan. One full-body session, three days a week, eight weeks. Every lift filmed, every cue that matters, free so there's no reason not to start.
1:1 Coaching
Weekly 1:1 coaching: a custom program updated every block, async check-ins (video or text), and form review on every lift you send. I keep the roster small on purpose.
Pricing on request
Apply and we’ll figure out what fits.
3 slots available this month
Stop any time, no contract. Rate and terms are set directly with me, not through the site.
Apply
Diego reads every application personally. If you’re a fit, you’ll get an email with a booking link. No card collected at this step.