The coaches
DIEGO & JACKSON.
Coach · Aesthetics
JACKSON
Ruin people's day at the beach.
Diego took me to his dad's gym for the first time when I was twelve or thirteen. Back then I felt like a twig, and I wanted to be proud of the way I looked in the mirror. I got my first real pump and that was it. I've had a healthy addiction to the gym ever since, and I've learned a lot in the years since the beginning.
I coach people who want to put in the best work. What I do different from the average coach or a 30-day shred is I'm a mentor for the mindset, not just the program. I know I can motivate anyone I coach, and I know I can help anyone build their dream physique, because I've sculpted mine and I know exactly how I did it. It doesn't matter who you are. I can help you get there.
The greatest, most important battles you fight are the battles you fight by yourself.
- 01Train like you mean it. Look like you trained.
- 02I can motivate anyone. The mindset carries further than the program.
- 03Your dream physique is built, not born. I know because I built mine.
Founder · Muscle Gain & Athletes
DIEGO
Pain = progress.
My dad brought me to the gym before I was old enough to lift. At eleven I'd just sit there and watch a man with one leg put in more work than most people do with two. I knew I had to train with him. I was overweight and I wanted to be proud of what I saw in the mirror, and training with him is what drove my transformation. It set the standard for everything I coach now.
Too many people look at their body and feel ashamed. I want the opposite. Even the person who thinks they have the worst physique should appreciate their body for what it is today, and be proud of themselves for treating it better. That is what the work is for.
I built ProgramBody with Jackson, the guy I've trained next to for years. No letters after our names and none coming. You judge a coach by how they look, how they train, and how their people turn out. That's the whole resume.
- 01Identity over outcome. You become the person who trains, then the body follows.
- 02Hard things, done consistently, beat clever things done occasionally.
- 03If a program needs hype to survive, it isn't a program. It's a sales pitch.